YIELDLAB YRD MOBILE –
SEAMLESSLY ENTERING MOBILE PROGRAMMATIC
The stationary use of digital content is stagnating or falling, because users increasingly access mobile content via smartphones and tablets.
Be it apps or mobile websites – the so-called mobile enabled websites (MEW) – with Yieldlab YRD our partner publishers are able to seamlessly and quickly make the mobile inventory available to the programmatic media purchase as they do the stationary offering. As a publisher, you are thus able to orchestrate and optimise your entire marketing via one interface across all advertising channels.
The app use especially is rising strongly, with advertisers increasingly focusing on local information in their in app campaign planning. Via the partnerships with adsquare and other local targeting providers, Yieldlab provides advertisers – where available – with local information about the user device.
With this function, publishers can give their advertising clients access to a true location-based advertising.
Because of our long-standing experience in programmatic advertising, Yieldlab YRD is connected to all market-relevant ad-servers and fully compatible with all common mobile SDKs (Software Development Kits). This makes a cumbersome and protracted integration of another SDK unnecessary, and you are able to seamlessly make your entire mobile inventory available to the demand side platforms. Publishers thus don’t lose time in entering directly the mobile programmatic advertising. Through the reduction of the SDKs and involved systems you also reduce the risk of time lags in delivering the advertisements and in setting up mobile content.
Enjoy the advantages of large format diversity with Yieldlab YRD. All formats that you’re already offering for the mobile channel can be marketed programmatically via Yieldlab YRD (dependent on DSP). Special formats are also supported comprehensively, and further, new formats can be integrated flexibly.