A large number of top AGOF (Arbeitsgemeinschaft Online Forschung [Working Group for Online Media Research]) marketers have already chosen Yieldlab YRD to be their supply platform. Among them are well-known media brands such as ProSiebenSat1, Axel Springer, Burda or Gruner + Jahr, as well as large online publications operating in Germany, Austria and Switzerland, all of which entrust their inventory for the automated media commerce to Yieldlab. Therefore, Yieldlab covers the majority of the German-speaking traffic in the premium sector on the supply side.
No other Supply Side Platform (SSP) gives advertisers and their media agencies the same kind of comprehensive and transparent access to premium inventory. Our performance values speak for themselves. Via Yieldlab more than 20 billion impressions are made available for programmatic advertising each month.
As well as the common IAB standard formats, Yieldlab is also able to deliver premium, video and special advertising formats such as half page ads, banners and wallpapers. In apps and on mobile websites, numerous special advertising formats can be displayed besides the standard formats. This is the reason why Yieldlab is synonymous with premium programmatic advertising.
The Yieldlab inventory offering is the one-stop shop for all advertisers who plan with a target group and environment in mind, while taking advantage of the efficiency and transaction potential of programmatic buying. Yieldlab can be reached via all market-relevant purchasing platforms.
TRAFFIC QUALITY – WE ARE IN DIRECT CONTACT WITH OUR PUBLISHER PARTNERS
The Yieldlab inventory is always the digital inventory of leading media houses and publishers from Europe. Besides the viewability of advertising media, hardly any other topic has the same relevance to brand advertisers as the quality of the environments and ad fraud do. In contrast to many SSP standard solutions, Yieldlab is integrated more deeply in the publisher systems. Yieldlab therefore primarily offers inventories that are part of the publisher offering (owned sites) or are operated by the publisher (operated sites).
Each inventory source is tested and validated by Yieldlab. This is the reason why advertisers who book automatically via Yieldlab are always on the safe side. Still, we don’t merely rely on strong partnerships with the publishers when it comes to traffic quality. Rather, we have integrated further security systems for advertisers into our platform. To reduce the risk of ad fraud, scans are constantly run to detect any kind of bot traffic. In addition, Yieldlab categorically excludes certain traffic sources. For example, toolbar traffic and adware have no chance in Yieldlab.
FORMATS – FREEDOM ACROSS ALL CHANNELS
The creative presentation of advertising messages requires as much freedom as possible. This shouldn’t be restricted for the programmatic media purchase through format constraints. Via Yieldlab, advertisers are able to process not only all formats included in the Universal Ad Package (UAP) but also all premium and special advertising formats without any problems. The same applies to mobile inventory; all standardised advertising formats and special formats can be realised for Mobile Enabled Websites (MEW) or mobile apps via Yieldlab. For the video market, Yieldlab guarantees an uninterrupted delivery of all market-relevant video advertising standards without any time delay. This applies to all stationary and mobile video inventory offerings of the publisher, both instream and oustream.
ADVERTISER SERVICE – SAFETY AND EFFICIENY FOR YOUR CAMPAIGN MANAGEMENT
Yieldlab’s advertiser solutions team looks after the optimum realisation of your campaigns. This means for you safety and efficiency: Once your campaigns are set up in your DSP, they can be managed with Yieldlab across a large part of the publishers. This also applies to intricate special formats.
