MISSION STATEMENT

MISSION STATEMENT

Yieldlab stands for development and growth alongside the top media brands in Europe. With heart, mind and powerful technology, we make media offers and advertising campaigns commercially successful. Partnership, transparency and quality are our core values. Our platform is the basis for secure and efficient relations between buyers and sellers in programmatic advertising – Made in Germany.

THE LOCATIONAL ADVANTAGE OF YIELDLAB

THE LOCATIONAL ADVANTAGE OF YIELDLAB

Yieldlab is the leading Supply Side Platform (SSP) and Solution for private marketplaces within Europe’s premium publishing industry. Our technology – Yieldlab YRD for yield optimisation and programmatic advertising – allows publishers to monetise their entire media inventory across all channels on one interface, automated and in real-time. As a German company, we place high emphasis on security and service. Therefore, our service and consulting team as well as our development centre and data centre are on site in Germany. Your data never leaves our infrastructure. With a unique concept developed in cooperation with Akamai Inc., we ensure to avoid interference with, or a slowdown of the development of publisher sites. Thus, in comparison with other technologies, our solution is not only more secure but also faster due to low latency in the delivery of advertisements.

MANAGEMENT

YIELDLAB – A WELL-ATTUNED TEAM

Yieldlab, a technology and consulting firm, was founded in Hamburg, Germany in 2010. The company is primarily serving publishers with premium inventory in the area of yield optimisation in the online advertising market. As one of the first German platforms, Yieldlab enables its partner publishers to optimise their inventory in the form of auction-based or rule-based programmatic advertising as well as to automate their offers to the demand side. Marco Klimkeit, founder of Yieldlab, and his team developed the Yieldlab Supply Side Platform. With the launch of Yieldlab YRD (speak: ‘wired’) in 2015, Yieldlab once more becomes a pioneer in the advancement of programmatic advertising.

MARCO KLIMKEIT
EXECUTIVE BOARD & FOUNDER

MARCO KLIMKEIT, EXECUTIVE BOARD & FOUNDER

Marco Klimkeit has been working in the online advertising industry for 20 years. In 2010, he founded with Yieldlab the first programmatic advertising and yield optimisation platform in Germany. As a member of the executive board and founder of the Yieldlab AG, he is responsible for Business Development & Products, Technology and HR. He also holds shares in the Virtual Minds AG, Yieldlab's parent company.

However, Yieldlab is not his first start-up business. Already in 1998, Marco developed one of the first AdServer systems for agencies laying the foundation for the newtention technologies GmbH where he was able to realise many more innovations for the online advertising industry before selling the company and focusing on the formation of Yieldlab. Marco was born in Hamburg 1979, is married and has two children.

GHANEM AWN
COO

GHANEM AWN, COO

Ghanem Awn is COO at Yieldlab and oversees the areas of Publisher Solutions, Advertising Solutions und Business Operations. Ghanem has been working in the media industry for more than 20 years and has extensive experience in the areas of Business Development, Account Management and Consulting as well as Product Management in the area of Digital Advertising Media and Technology.

Prior to joining Yieldlab, Ghanem was head of the key account management team at the internationally active DQ&A Group responsible for customers throughout Europe, as well as for strategic partnerships with the technology providers Google DoubleClick and Brightcove. Before that, he worked at newtention where he played a part in the successful development and launch of the first retargeting campaigns in online marketing. Ghanem was born in Lüneburg 41 years ago, he is married and has a son.