MISSION STATEMENT

MISSION STATEMENT

Yieldlab stands for development and growth alongside the top media brands in Europe. With heart, mind and powerful technology, we make media offers and advertising campaigns commercially successful. Partnership, transparency and quality are our core values. Our platform is the basis for secure and efficient relations between buyers and sellers in programmatic advertising – Made in Germany.

THE LOCATIONAL ADVANTAGE OF YIELDLAB

THE LOCATIONAL ADVANTAGE OF YIELDLAB

Yieldlab is the leading Supply Side Platform (SSP) and Solution for private marketplaces within Europe’s premium publishing industry. Our technology – Yieldlab YRD for yield optimisation and programmatic advertising – allows publishers to monetise their entire media inventory across all channels on one interface, automated and in real-time. As a German company, we place high emphasis on security and service. Therefore, our service and consulting team as well as our development centre and data centre are on site in Germany. Your data never leaves our infrastructure. With a unique concept developed in cooperation with Akamai Inc., we ensure to avoid interference with, or a slowdown of the development of publisher sites. Thus, in comparison with other technologies, our solution is not only more secure but also faster due to low latency in the delivery of advertisements.

MANAGEMENT

YIELDLAB – A WELL-ATTUNED TEAM

Yieldlab, a technology and consulting firm, was founded in Hamburg, Germany in 2010. The company is primarily serving publishers with premium inventory in the area of yield optimisation in the online advertising market. As one of the first German platforms, Yieldlab enables its partner publishers to optimise their inventory in the form of auction-based or rule-based programmatic advertising as well as to automate their offers to the demand side. Marco Klimkeit, founder of Yieldlab, and his team developed the Yieldlab Supply Side Platform. With the launch of Yieldlab YRD (speak: ‘wired’) in 2015, Yieldlab once more becomes a pioneer in the advancement of programmatic advertising.

MARCO KLIMKEIT
EXECUTIVE BOARD & FOUNDER

Dirk von Borstel
EXECUTIVE BOARD

HENDRIK KEMPFERT
EXECUTIVE BOARD

GHANEM AWN
COO