WE ENABLE
DIGITAL LEADERS

PUBLISHER+
ADVERTISER+
SOLUTIONS+

ABOUT YIELDLAB

Yieldlab AG is the specialist for premium programmatic advertising. With Yieldlab YRD (pronounced ‘wired’) – a technology for yield optimisation and programmatic advertising that was fully developed in Germany – leading European media companies such as Axel Springer, Burda Forward, G+J e|ms, SevenOne Media and United Internet are managing and monetising their digital advertising inventory (desktop, mobile and video) in real time.

By using Yieldlab YRD, publishers can securely and efficiently realise all of their selling strategies with full transparency and a comprehensive reporting and analysis tool. Since the relevant media agencies and demand-side platforms are connected to YRD, which is used by a large majority of the TOP 20 marketers, it is a premium interface for the programmatic trading of digital inventory in Germany.

Yieldlab is a 100-percent subsidiary of Virtual Minds AG, a Freiburg-based technology and media-holding company in which strategic investors such as ProSiebenSat.1 Group and United Internet AG participate.

NEWS + EVENTS

WHAT'S HAPPENING AT YIELDLAB?



What’s happening at Yieldlab? Here you will find all our news, press releases and information on Yieldlab’s exhibition appearances and events such as our new workshop series “Programmatic bei die Fische” – which refers to a North German phrase that translates roughly “butter with the fish”.

JOBS

COME AND JOIN OUR TEAM



Our success is owed to our great international team. We always support each other and gladly welcome new colleagues, because they bring new expertise and personality to the office. You can find our current job openings listed here: