LEADING IN QUALITY AND TECHNOLOGY

Yieldlab constantly proves to be a driver of innovation: Yieldlab YRD is the first platform solution on the market which allows to monetise programmatically all inventory classes of online advertising via all devices (multiscreen) in real-time on one user interface. The integrated reporting offers a coherent, cross-channel overview of all transactions and deliveries of advertising means. This is why we are market leaders in premium programmatic advertising and yield optimisation.

YRD PLATTFORM

YRD: ONE PLATFORM. ALL SCREENS. ALL WIRED.

Yieldlab YRD is the logical continuation of our yield management- and programmatic advertising technologies, and the result of our long-standing experience in programmatic advertising. Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of your inventory. Be it desktop, mobile or video, Yieldlab YRD gives you maximum transparency and management opportunities for all advertising-clients, -campaigns, -inventories and target sizes. We record several 100,000 data points per second, save terabytes of data per day; all of this is available, highly scalable and high-performance. We are highly knowledgeable when it comes to large data volumes – but the best part is that you don’t buy a machine or anonymous technology from us; rather, you receive exactly the service and professional support that you require to meet your goals. From actual human beings. Personal and individualised.

DISPLAY

DISPLAY ADVERTISING –
MORE AND MORE FOCUS ON BRANDING

Display advertising is still the core business of the platform-based media commerce. While it primarily used to be performance-based display campaigns with CP(X) targets at the beginning of programmatic advertising, brand communication continues to play an ever-increasing role in media planning.

Be it branding or performance display campaigns: Yieldlab YRD for publishers is the first supply side platform that is able to make the most of the first to the last impression and generate the highest yield on all inventory classes.

The publisher sets the rules for marketing every single advertising space individually and maintains control over their inventory in the automated media commerce.

In so doing, marketers can market parts of the inventory via a traditional yield optimisation or define floor prices in line with the individual advertising space or for individual websites and buyers. For each buyer, the publisher determines what information they should receive about the advertising space, for example URL transparency, data, etc. The supply side thus always remains in control. In this way, new customers can be won, risks minimised and higher sales generated.

MOBILE

YIELDLAB YRD MOBILE –
SEAMLESSLY ENTERING MOBILE PROGRAMMATIC

The stationary use of digital content is stagnating or falling, because users increasingly access mobile content via smartphones and tablets.

Be it apps or mobile websites – the so-called mobile enabled websites (MEW) – with Yieldlab YRD our partner publishers are able to seamlessly and quickly make the mobile inventory available to the programmatic media purchase as they do the stationary offering. As a publisher, you are thus able to orchestrate and optimise your entire marketing via one interface across all advertising channels.

The app use especially is rising strongly, with advertisers increasingly focusing on local information in their in app campaign planning. Via the partnerships with adsquare and other local targeting providers, Yieldlab provides advertisers – where available – with local information about the user device.

With this function, publishers can give their advertising clients access to a true location-based advertising.

Because of our long-standing experience in programmatic advertising, Yieldlab YRD is connected to all market-relevant ad-servers and fully compatible with all common mobile SDKs (Software Development Kits). This makes a cumbersome and protracted integration of another SDK unnecessary, and you are able to seamlessly make your entire mobile inventory available to the demand side platforms. Publishers thus don’t lose time in entering directly the mobile programmatic advertising. Through the reduction of the SDKs and involved systems you also reduce the risk of time lags in delivering the advertisements and in setting up mobile content.

Enjoy the advantages of large format diversity with Yieldlab YRD. All formats that you’re already offering for the mobile channel can be marketed programmatically via Yieldlab YRD (dependent on DSP). Special formats are also supported comprehensively, and further, new formats can be integrated flexibly.

VIDEO

YIELDLAB YRD VIDEO –
PROGRAMMATIC VIDEO ADVERTISING IN THE HIGHEST QUALITY

Yieldlab YRD Multiscreen means for us a moving image on all end devices. With Yieldlab YRD, editorial and broadcast publishers make their video inventory - instream and outstream - available to the programmatic real-life commerce.

Yieldlab YRD, as a full-value video-SSP, thus unites the efficiency advantages of the automated media commerce with the strong demand of advertisers for moving image inventory. With the Yieldlab YRD solution, premium publishers are on the safe side in two ways: Through private deals they are able to make their video inventory exclusively available to select advertisers, just like with display advertising, while offering advertising clients the highest quality in displaying the advertisements. The rules for display advertising or mobile can also be transferred to video, or vice versa, with a mouse click.

Because of the high reliability and scalability even at peak times and the knowledge in dealing with all market-relevant video advertising standards and video players, the Yieldlab YRD platform finds a suitable demand partner without any time delay, who can deliver the video spot in the environments of the YRD publishers without any interruption. This applies to all stationary and all mobile offerings of the publisher.

FORMATS

ADVERTISING MEDIA FORMATS –
WE FACE UP TO ANY FORMAT

In particular brand advertisers who buy media platform based are now asking for the realisation of large-scale advertising formats so that their advertising has a sustainable impact on the user.

Yieldlab YRD offers the greatest possible variability in the delivery of advertising formats for programmatically purchased campaigns. As well as the formats included in the Universal Ad Package (UAP), publishers can offer their advertising clients native ads, text/image combinations but, above all, also campaigns with special formats, among them IAB Rising Stars and the wallpaper that is so important to brand advertisers. The same applies to the mobile inventory, for which all standardised advertising formats for mobile enabled websites (MEW) or mobile apps can be realised via Yieldlab YRD. In the video market, Yieldlab YRD guarantees an uninterrupted delivery of all market-relevant video advertising standards without any time delay. This applies to all stationary and all mobile video inventory offerings. We face up to any format.

DATA

YIELDLAB YRD IS BIG IN DATA

Yieldlab has long-standing competence in the integration of DMP data. That’s why you should rather bank on the Yieldlab YRD platform. Thanks to multifaceted cooperation projects with audience specialists and data management platforms, such as adsquare, The Adex, Semasio, Krux and nugg.ad, as well as our cooperation with the marketer network AdAudience, our partner publishers are able to offer the purchasing side special and individualised targeting options.

We’d be happy to support advertisers in negotiating individual targeting deals with our partners. However, the availability of targeting options depends on the DSPs. We’d be happy to provide you with information about the DSPs that have the data usage that you require.