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LEADING IN QUALITY AND TECHNOLOGY

Yieldlab proves to be yet again a driver of innovation: Yieldlab YRD is the first platform solution on the market which allows to monetise programmatically all inventory classes of online advertising via all devices (multiscreen) in real-time on one user interface. The integrated reporting offers a coherent, cross-channel overview of all transactions and deliveries of advertising means. The German market leader is thus on the trail of success in premium programmatic advertising and yield optimisation across Europe.

YRD PLATFORM

YRD: ONE PLATFORM. ALL SCREENS. ALL WIRED.

Yieldlab YRD is the logical continuation of our yield management- and programmatic advertising technologies, and the result of our long-standing experience in programmatic advertising. Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of your inventory. Be it desktop, mobile or video, Yieldlab YRD gives you maximum transparency and management opportunities for all clients, campaigns, inventories and target sizes. We record several 100,000 data points per second, save terabytes of data per day; all of this is available, highly scalable and high-performance. We are highly knowledgeable when it comes to large data volumes – but the best part is that you don’t buy a machine or anonymous technology from us; rather, you receive exactly the service and professional support that you require to meet your goals. From actual human beings. Personal and individualised.

DISPLAY

DISPLAY ADVERTISING – MORE AND MORE FOCUS ON BRANDING

Display advertising is still the core business of the platform-based media commerce. While it primarily used to be performance-based display campaigns with CP(X) targets at the beginning of programmatic advertising, brand communication continues to play an ever-increasing role in media planning. Yieldlab YRD already delivers about 40% of the sales volume of branding campaigns, and the tendency is growing.

Be it branding or performance display campaigns: Yieldlab YRD for publishers is the first supply side platform that is able to make the most of the first to the last impression and generate the highest yield on all inventory classes.

The publisher sets the rules for marketing every single advertising space individually and maintains control over their inventory in the automated media commerce.

In so doing, marketers can market parts of the inventory via a traditional yield optimisation or define floor prices in line with the individual advertising space or for individual websites and buyers. For each buyer, the publisher determines what information they should receive about the advertising space, for example URL transparency, data, etc. The supply side thus always remains in control. In this way, new customers can be won, risks minimised and higher sales generated.

Yieldlab YRD helps you seamlessly transfer the agreements from the direct sales business to the programmatic advertising. The direct sales units of our premium publisher clients already work naturally with our system. Yieldlab YRD supports the direct sales teams in reproducing the agreements with the advertisers on a central sales platform. In this way, marketing in its entirety can benefit from the efficiency advantages of programmatic advertising.

MOBILE

YIELDLAB YRD MOBILE – SEAMLESSLY ENTERING MOBILE PROGRAMMATIC

The stationary use of digital content is stagnating or falling, because users increasingly access mobile content via smartphones and tablets. This has an impact on the media strategies of publishers and advertisers.
This is the starting point of Yieldlab YRD. Be it apps or mobile websites – the so-called mobile enabled websites (MEW) – with Yieldlab YRD our partner publishers are able to seamlessly and quickly make the mobile inventory available to the programmatic media purchase as they do the stationary offering. As a publisher, you are thus able to orchestrate and optimise your entire marketing via one interface across all advertising channels.

The app use especially is currently rising strongly, with advertisers increasingly focusing on local information in their in app campaign planning. Via the partnerships with adsquare and other local targeting providers, Yieldlab provides advertisers – where available – with local information about the user device.

With this function, publishers can give their advertising clients access to a true location-based advertising.

Yieldlab YRD stands out for its simple integration and full compatibility. Because of our long-standing experience in programmatic advertising, Yieldlab YRD is connected to all market-relevant ad-servers and fully compatible with all common mobile SDKs (Software Development Kits). This makes a cumbersome and protracted integration of another SDK unnecessary, and you are able to seamlessly make your entire mobile inventory available to the demand side platforms. Publishers thus don’t lose time in entering directly the mobile programmatic advertising. Through the reduction of the SDKs and involved systems you also reduce the risk of time lags in delivering the advertisements and in setting up mobile content.

Enjoy the advantages of large format diversity with Yieldlab YRD. All formats that you’re already offering for the mobile channel can be marketed programmatically via Yieldlab YRD (dependent on DSP). Special formats are also supported comprehensively, and further, new formats can be integrated flexibly.

VIDEO

YIELDLAB YRD VIDEO – PROGRAMMATIC VIDEO ADVERTISING IN THE HIGHEST QUALITY

Yieldlab YRD Multiscreen means for us a moving image on all end devices, because video advertising – besides mobile – is currently the most important driver of digital advertising. The expenses of advertisers on digital moving image advertising grow year on year. At the same time, agencies and advertisers focus on an efficient processing and specific management. For this reason, more and more buyers demand platform-based access to the video inventory. With Yieldlab YRD, publishers make their video inventory of all InPage- and InStream advertising formats (pre-roll/mid-roll) available to the programmatic real-life commerce and benefit from a segment of the programmatic video advertising that is growing strongly.

Yieldlab YRD thus unites the efficiency advantages of the automated media commerce with the strong demand of advertisers for moving image inventory. With the Yieldlab YRD solution, premium publishers are on the safe side in two ways: Through private deals they are able to make their video inventory exclusively available to select advertisers, just like with display advertising, while offering advertising clients the highest quality in displaying the advertisements. The rules for display advertising or mobile can also be transferred to video, or vice versa, with a mouse click.  

Because of the high reliability and scalability even at peak times and the knowledge in dealing with all market-relevant video advertising standards and video players, the Yieldlab YRD platform finds a suitable demand partner without any time delay, who can deliver the video spot in the environments of the YRD publishers without any interruption. This applies to all stationary and all mobile offerings of the publisher.

In connection with our unified yield optimisation, publishers are thus able to prepare their entire video inventory “ready for programmatic”. With Yieldlab YRD, pass back- and waterfall models, including the corresponding count discrepancies, long loading times and bad user experience, are finally things of the past.

INSIGHTS

YIELDLAB YRD INSIGHTS – NEXT GENERATION REPORTING

If you’ve ever wanted to know at a glance how individual advertisers evaluate your inventory in terms of placement, what the optimum price point per impression is and how the sales of all inventory classes will develop: Yieldlab YRD Insights has everything you could want.

The dashboard of Yieldlab YRD Insights offers publishers comprehensive analyses, bundled across all channels, in such details as an SSP has not been able to offer so far. Publishers learn more than ever before about the incoming campaigns, the advertisers and their own offerings. These analyses help to uncover and utilise hitherto hidden potentials in order to adapt floor prices on the placement level in an optimum way. In so doing, partially significantly higher returns can be achieved without much additional expenditure – while maintaining full transparency and control.
We consider a reporting that is so rich in information and so comprehensive as an indispensable basis for a supply side platform for publishers with premium inventory. That is why we make Yieldlab YRD Insights available to all our partner publishers.

Yieldlab YRD Insights can be accessed via a dashboard that has a clear, flexible user interface and helps with optimising and planning as well as replying to ad-hoc enquiries. Upon request, further data levels can be added and adaptations made according to individual demands. All of this makes Yieldlab YRD Insights a next generation analysis tool.

FORMATS

ADVERTISING MEDIA FORMATS – WE FACE UP TO ANY FORMAT

In particular brand advertisers who buy media platform based are now asking for the realisation of large-scale advertising formats so that their advertising has a sustainable impact on the user.
Yieldlab YRD offers the greatest possible variability in the delivery of advertising formats for programmatically purchased campaigns. As well as the formats included in the Universal Ad Package (UAP), publishers can offer their advertising clients native ads, text/image combinations but, above all, also campaigns with special formats, among them IAB Rising Stars and the wallpaper that is so important to brand advertisers. The same applies to the mobile inventory, for which all standardised advertising formats for mobile enabled websites (MEW) or mobile apps can be realised via Yieldlab YRD. In the video market, Yieldlab YRD guarantees an uninterrupted delivery of all market-relevant video advertising standards without any time delay. This applies to all stationary and all mobile video inventory offerings. We face up to any format.

 

AVAILABLE DISPLAY ADVERTISING FORMS

Standard Ad Package

  • Medium Rectangle
  • Skyscraper
  • Superbanner
  • Fullbanner
  • Rectangle
  • Layer

Premium Ad Package

  • Pushdown Ad
  • Maxi Ad
  • Banner
  • Halfpage Ad
  • Billboard Ad (Rising Star)
  • Sidekick Ad (Rising Star)
  • Baseboard Ad
  • Floor Ad
  • Sitebar
  • Wallpaper
  • Text/Image combination
  • Native Ads

 

AVAILABLE MOBILE ADVERTISING FORMS

  • Mobile Content Ad
  • Mobile Content Ad 2:1
  • Mobile Interstitial
  • Mobile Expandable
  • Mobile Content Ad 4:1
  • Mobile Content Ad 6:1

 

AVAILABLE VIDEO ADVERTISING FORMS

  • Pre-Roll InStream
  • Mid-Roll InStream
  • Post-Roll InStream
  • Mobile Pre-Roll InStream
  • Mobile Mid-Roll InStream
  • Mobile Post-Roll InStream
DATA

YIELDLAB YRD IS BIG IN DATA

Yieldlab has long-standing competence in the integration of DMP data. That’s why you should rather bank on the Yieldlab YRD platform. Thanks to multifaceted cooperation projects with audience specialists and data management platforms, such as adsquare, The Adex, Semasio, Krux and nugg.ad, as well as our cooperation with the marketer network AdAudience, our partner publishers are able to offer the purchasing side special and individualised targeting options.

We’d be happy to support advertisers in negotiating individual targeting deals with our partners. However, the availability of targeting options depends on the DSPs. We’d be happy to provide you with information about the DSPs that have the data usage that you require.

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PROGRAMMATIC PRINT

PROGRAMMATIC (GOES) PRINT

Yieldlab is concentrating on doing to integrate further media forms into the Yieldlab YRD platform to make, besides pure digital campaigns, cross-media campaigns possible. For Yieldlab, a marketplace for programmatic print is the first step in this direction.

This marketplace was implemented for G+J e|MS, and its pilot phase is an important trial for the technical development of programmatic print. For Yieldlab, as an innovative expert for premium programmatic advertising, this milestone increases its lead over the European market. For a couple of years, G+J is a successful user of Yieldlab solutions in the digital field.

During the pilot phase, there will be offered selected placements in over 60 journals of the G+J print portfolio for the programmatic buying on the new marketplace. Agencies and advertising clients are programmatically able to look at and to choose the available advertising media and placements.

This implementation is a new step forward to the seamless integration of further media forms into Yieldlab YRD.