IN A NUTSHELL
The Yieldlab AG is the specialist for premium programmatic advertising. Leading European media companies already rely on Yieldlab.
The Yieldlab YRD technology for yield optimisation and programmatic advertising allows publishers to manage and monetise their entire desktop, mobile and video inventory, automated and in real-time. Efficiently and securely, the publisher is able to programmatically implement any selling strategy with full transparency and a comprehensive reporting and analysis tool on one central interface. All relevant media agencies and demand side platforms are linked to Yieldlab YRD. The majority of the top 10 marketers are using Yieldlab's technology. Yieldlab is a premium interface for programmatic commerce of online inventory and is one of the fastest-growing companies in the industry.
FACTS ABOUT YIELDLAB
- The technology and consulting firm was founded in Hamburg, Germany in September of 2010
- Founder: Marco Klimkeit
- In 2013, Yieldlab became a subsidiary of the Virtual Minds AG, a technology and media holding company with the majority stake held by the ProSiebenSat.1 Group (since June 2015).
- Germany's leading programmatic solution for inventory of premium publishers
- Yieldlab developed and operates Yieldlab YRD, a platform for programmatic real-time trading and managing of advertising on all online channels. The company supports website owners, marketers, media companies and publishers in strengthening and streamlining their business relationships with agencies and advertisers.
Telephone: +49 40 609 46 96 - 0