What’s happening at Yieldlab? Here you will find all our news, press releases and information on Yieldlab’s exhibition appearances and events such as our new workshop series “Programmatic bei die Fische” – which refers to a North German phrase that translates roughly “butter with the fish”.


What’s new at Yieldlab? Check out all the press releases and news of the expert for Premium Programmatic Advertising in Hamburg, Germany.


Exhibition appearances, events and workshops - with Yieldlab, there is always something going on! And to make sure you don’t miss anything, you’ll find all the important information and news about our current dates and events right here.



The Yieldlab AG is the specialist for premium programmatic advertising. Leading European media companies already rely on Yieldlab. The Yieldlab YRD technology for yield optimisation and programmatic advertising allows publishers to manage and monetise their entire desktop, mobile and video inventory, automated and in real-time. Efficiently and securely, the publisher is able to programmatically implement any selling strategy with full transparency and a comprehensive reporting and analysis tool on one central interface. All relevant media agencies and demand side platforms are linked to Yieldlab YRD. The majority of the top 20 marketers are using Yieldlab's technology. Yieldlab is a premium interface for programmatic commerce of online inventory.


Nadja Elias
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The d3con is the world’s largest programmatic advertising symposium and takes place in Hamburg in the beginning of April for the eighth time. Traditionally, we host our annual pre-d3con get-together and invite you to a relaxed gathering, which will get us in the right mood for the d3con symposium

This year’s get-together will be joined by our adtech-sister Adition. We will meet on Tuesday, April 10th 2018 at 7pm at a nice location right around the corner of our office and the d3con symposium.

You want to join our event and be part of a relaxed evening with old or new programmatic advertising colleagues? Then let us know via e-mail.

This year’s two-day OMR-Festival - the rockiest Event in the digital-marketing-world - takes place on March 22nd-23rd 2018 at Hamburg Messe. More than 300 exhibitors and 40.000 visitors are expected. And of course we will also be a part of it again! You can find us on March 22nd + 23rd 2018 in hall A3 at our joint stand C3-4 with our sister ADITION. Feel free to visit us spontaneously or set up an appointment in advance!

Great events are often foreshadowed: The two-days OMR Festival - the most rocking event in and for the digital marketing world - takes place on March 22nd and 23rd of 2018. This year, 40.000 visitors are expected.

Corresponding to that, we and our colleagues from ADITION host a dinner party for our customers and partners on the first OMR-night (22nd). Our other colleagues from Active Agent, AdClear and ADEX will also be there, which will round off the virtual minds Full Tech Stack.

At the location “Altes Mädchen” we provide food (beef + co) and drinks (premium craft-beer and selected wines) within a modern brewery-flair, so that our guests – depending on desire and mood – can freshly attend the OMR-Party afterwards.

The event is for selected guests only, but if you still think you should be part of it, write us an email to with a good reason why you want to come.

With “Programmatic bei die Fische” we started a brand-new workshop series in order to provide a platform for information exchange between our premium publishers/marketers and the demand site. The basic idea is that selected partners introduce themselves and are available for questions and discussions. The cheeky north german motto stands for solid information in a relaxed atmosphere.

On 23rd January 2018 we are starting the series with The Trade Desk, one of the leading demand side platforms. Their technology and its usage as well as market demands and other current news build a great foundation for an entertaining and informative evening.

For further information or questions concerning the conditions of participation, feel free to contact us via e-mail at


Yieldlab Logo for print media (EPS)
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Yieldlab Logo for online media (JPG)
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Yieldlab YRD Logo for print media (EPS)
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Yieldlab YRD Logo for online media (JPG)
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Vorstand Marco Klimkeit
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Vorstand Frank Sültmann
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